The Great Outdoors RV Company: Multi-Platform Digital Media Campaigns
Role
Digital Media Specialist, Photographer, Videographer, and Designer
Goal
Create consistent, engaging, and useful marketing content across the company’s digital, print, video, radio, social media, website, and in-person event channels. The work supported product education, sales events, customer engagement, brand awareness, and internal consistency across departments.
Work Shown
This project includes video walkthroughs, podcast content, short-form social media videos, web graphics, print materials, sales event promotions, trade show materials, radio advertisements, branded templates, and campaign graphics. It also includes examples of content created for multiple formats, including YouTube, website use, social media, email, and in-store displays.
Relevant Skills
Video production, video editing, scriptwriting, social media content, YouTube optimization, graphic design, motion graphics, print design, web content, campaign support, brand guide development, analytics, audience engagement, stakeholder coordination, content planning, lighting, audio, and equipment management.
Why It Matters
Strong digital media campaigns connect the same message across multiple platforms, helping audiences understand the brand, engage with the content, and take action.
Designed large-format event signage for the NOCO RV Show, including 40-foot vinyl banners promoting event dates, location, RV categories, and family-focused messaging. The project focused on clear hierarchy, high-contrast design, and print-ready production for outdoor viewing at scale.
Designed digital advertising assets for sales events and product promotions, including TV slides, website banners, social graphics, and in-store displays. The work focused on consistent messaging, clear hierarchy, and brand-aligned visuals across online, in-store, and website channels.
Designed and produced promotional content for the NOCO Egg Drop, a large-scale community event with more than 60,000 eggs dropped from a helicopter. The project required a flexible visual system that could work across 60-foot banners, A-frame signage, digital ads, and on-site communication, as well as a 20-minute video podcast created to explain the event, prepare attendees, and support a smooth event experience.
Video Production
Selected video work showing full production workflows, including planning, scripting, filming, lighting, audio, editing, publishing, and platform-specific delivery. These examples highlight my experience creating both promotional video content and longer-form informational content for digital audiences.
Produced RV walkthrough videos to support product marketing, customer education, and online sales. This work included coordinating with sales staff, preparing the unit and location, managing camera, lighting, and audio, filming with non-professional presenters, editing the final video, writing platform descriptions, and publishing content for YouTube, website listings, and social media.
Produced video podcast content for the “As Colorado As It Gets” series, including production planning, camera setup, lighting, audio, editing, branded intro/outro elements, and final delivery for YouTube and social media. The series supported audience engagement by creating a consistent format for discussing RV lifestyle, product updates, events, and customer education.